Atomic Premium Gin is a brand that encompasses whole ingredients with a playful interactive package.

 

For my concept, I was eager to create a fun and unique design with a heavy influence from medical and laboratory equipment. I felt that going with a clean well executed design would contrast well with the botanical aspect. I was able to pull these themes together by the use of an Erlenmeyer flask, vertical type.

 

To soften the coldness and emphasize with the botanical theme I applied organic hand written type and dried whole herbs. This detail emphasizes a sense of personality and uniqueness.

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The Atomic Gin project was awarded by Graphic Design USA for Package Design in 2016.