This design focuses primarily on the sports and community out-reach for Jenkins Athletic Club. By integrating the activities offered in the elements throughout all the designs, I built a set of logos, environmental art, apparel, brochure & website that blended the old & traditional with the new & youthful.

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The customer requested to emphasize an underlying sense of community and team work. With this in mind, I created a set of high energy environmental graphics to align the venue with its new brand. The redesigned logo helps push an updated aesthetic with clean cut lines, modern type, and a basketball to represent their main stream of business. 

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Amongst the 100 or more entries, this rebrand was selected by the customer in August of 2016 and its production is ongoing.