The goal of the Tundra line is to expand bareMineral’s customer diversity. With an already established loyal group, jumping into a new pool of consumers will only rake in profits.

 

bareMinerals uses natural colors to create clean minimalistic makeup looks. I decided to find striking bold colors prevent in the arctic tundra to create a line of makeup that was bold and daring while abiding by the core principals of bareMinerals. The use of colors, clear type, and angular patterns reflect the modern style of the makeup line and complementing bareMinerals pre existing brand identity. 

 

Tundra provides a new line of products that stylistically diversifies their company while abiding by the company values.