“Back to Basics” is a mock environmental campaign for the brand, LÖSA, focused on convincing consumers to replace their everyday products with a line of sustainable goods. These goods are made from four key materials: bamboo, cotton, aloe, or hemp. The graphics primarily aim to outline the current environmental issues, how these specific products will help said cause, and how individuals can get involved in LÖSA’s long-term solutions.

 

LÖSA deviates from typical aesthetics by using a muted palette, incorporating hand-drawn illustrations, and layering photography with natural textures. A black scribble is used throughout the branding in order to represent pollution in a visually simplistic manner. While all other assets fit neatly within a grid, the black scribble consistently defies these parameters. In this way the design represents LÖSA’s desire to cleanse the earth of environmental conflict and restore health. 

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